Thursday, 13 December 2012

Data mining finds babies

Access and read the article at
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
to find out how it is possible to identify characteristics of people by their purchases.

After reading the article, write your thoughts on the matter on a OneNote page (you might also care to  copy the link/article to your page) before posting your thoughts as a comment on this blog.

Do you think that this gathering and use of data is an invasion of privacy?
Do you think that it is a valuable service if people are offered goods and services that would be of interest to them?